To resell white label link building with a healthy margin, calculate the client's price from your total cost (provider, management, writing and reporting) and not just from the cost of the publication, build packs around goals, and deliver clear reports. Above all, define from the start what the agency promises and what it doesn't: no serious provider can guarantee rankings.
How to calculate your margin
There is no published standard margin we can cite, so it pays to build it from your own costs:
- Provider cost per publication.
- Your team's time: outlet selection, briefing, text review, follow-up and reports.
- Writing cost, if your agency or the provider writes the text.
- Risk and support: hours to resolve unexpected issues and answer client questions.
- Target margin on the whole program, not just on the link.
One option is to charge per program (goal, outlets, reports) and not sell each link as a loose product: that way the client evaluates the result of the service as a whole and not just the visible cost of one publication. It is a commercial decision for each agency, not a proven rule.
How to build packs
Organize the offer around the client's goal instead of by number of links. For example: local presence in a city, national coverage in a country's media, or presence to improve visibility in AI answers. SEOfy offers packages along those lines (LatAm Tier-1, Local Dominance and AI Visibility) that you can take as a structural reference.
What to include in the client report
- Published URL, outlet, date and content type.
- Link attribute (dofollow, nofollow or sponsored) and labeling, as agreed.
- Goal of the publication and linked page.
- Metrics verifiable in independent tools, always stating the source and date.
- Recommended next steps.
SEOfy delivers client-ready, white label reports, so you don't have to build the format from scratch.
Transparency with your client
Include in the contract that paid links are qualified according to Google's guidance and the outlet's policy, that rankings and traffic are not guaranteed, and that each attribute decision is disclosed. That protects your agency and the client, and avoids surprises.
What SEOfy offers agencies
SEOfy is a company registered in the United States (Florida) with an operations team in Rosario, Argentina, that works with editors and media directly. It offers wholesale prices designed for agency margins, a single invoice in dollars or payment in USDT, usual timeframes of around 48 hours depending on the outlet, and the option for the agency to supply its own text or have SEOfy write it adapted to the outlet. It guarantees publication in the agreed outlet, but not rankings, traffic or AI citations.
Frequently asked questions
What margin should I apply?
It depends on your cost structure and your market. Calculate it on the whole program and not on a generic figure.
Should I tell the client I use a provider?
White label means the client doesn't see the provider, but it pays to be transparent about what is delivered, with which attributes and what is not guaranteed.
Can I guarantee results?
No. You can guarantee deliverables (publications and reports), not rankings or traffic.
Related reading
- White label link building: what to ask your provider
- How to scale link building for clients without risk
- Backlink marketplace vs direct media relationship
Next step
If your agency wants to offer link building and coverage in Latin American media without setting up the operation from scratch, get to know SEOfy.