GEO
GEO
Topical authority vs link building: where to start
Content first or links first? An order of priorities to decide when to invest in topical authority and when in link building.
October 29, 2026 · 3 min read
#backlinks and ChatGPT
GEO
GEO
Do backlinks help you appear in ChatGPT or AI Overviews?
There is no proof that backlinks make ChatGPT, Perplexity or AI Overviews cite you. What Google, OpenAI and the available studies say.
October 28, 2026 · 4 min read